Grow First, Ads Later: Facebook's Strategy For Desktop, Mobile, And Now Instagram

When you're spreading like wildfire, why douse the flames to make a few bucks? Facebook's willingness to wait on advertising helped its site and mobile apps grow massive, and now it's applying the same strategy to Instagram. Wall Street is clamoring for Facebook to earn back the $700+ million it spent buying the photo app, but Mark Zuckerberg refuses to trade tomorrow's dollars for today's dimes.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/63j_lP0METI/

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